Take thy beak...

So I went over to Apple today to take advantage of my higher download rate and check out some trailers I hadn't seen. I won't get to actually see those movies (not entirely bad), but I do like to know what I'm missing out on.

And I started judging them. Granted, the trailers are made by ad men, but I'd like to believe they could be a little more creative than:

"What if (dramatic picture) everything you thought you knew (dramatic picture) was wrong? (series of seizure inducing action shots) - Name of Film - Coming this season"

Can we PLEASE not use the same formula every other movie? Maybe that kind of thing is hard... you've only got three minutes... what do you do?

An interview with a character? Usually boring, and done mostly on TV.
Highlight the action/comedy/drama in a movie with all the good shots? There goes a good word of mouth.

Maybe, just maybe, you do something entirely different. You could shoot a whole 3:15 worth of original stuff, scripted by the original writers... directed by the director... you know: a mini-film. Maybe you could line up kids and have them suspended from a rope bridge with a big sign for your film because (implied) they're that excited about it.

A dance number or musical... anything... ANYTHING!